Wednesday, 19 June 2013

Why Food, fruit or even drinks?

Malaysian people love eating and they have various types of food for a little country with almost 30 million population. Malaysians mainly eat five times a day; breakfast, brunch, lunch, dinner and supper. the thing is that they do  not eat a lot. As he portions are smaller than the other countries' foods so they have more than three meals a they. The good thing about small portions is that they can try almost five different types of food a day. (http://www.malaysianfoodie.com/)
Back to the main topic. Why we've chosen food was because of he obsession of Malaysians to foods, fruits and drinks and as all of the those of smell, look and taste, so we can relate it to a deodorant.
Already asked the question why food, now let's clarify the reason why we are using fruit. As we posted before, fruits are symbol of fertility( can relate to sexuality), freshness and good smell. As generally fruit is eaten before food, it can be a metaphor of deodorant, because it is also taken before going of any activity such as; workout, work and sex. (http://www.peoplespharmacy.com)


To sum all the ideas up, the final work will be  a series of ads; drink, food and fruit related. In each print there will be a comparison about a Malaysian smelly food, drink or fruit to a well-known nice smell and well shaped food, drink or fruit. Like they see Ikan Masin, but they smell Bacon or BBQ.
It tries to say that at first you'll be judgemental and will say this thing surly won't smell good as it's well-known for it, but on the other hand you see  it's not really what you thought. It really smells good. How our viewer relates it to Axe will be like, he or she thinks that a man might look bad after a day of hard work or after a run, but he still smells good, no matter how dirty and untidy he looks.

Draft look of how the final could look like



References:

By Amir
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