Sunday, 16 June 2013

Durianaberry

Durian is known as a smelly fruit:"To eat it seems to be the sacrifice of self-respect," wrote 19th-century American journalist Bayard Taylor. (Henry Genthe,1999)
The durian fruit's astonishing smell has been described in hundreds of ways - none of them pleasant. Rotten onions, roadkill, dirty feet, vomit, sewage - people associate the unique smell to previous olfactory experiences.( Gregory Rodgers)


Durian is one of the most famous fruits of south east Asia and specifically Malaysia. (http://durianinfo.blogspot.com)

Strawberris remind two words with three alphabets; Red and Sex.
Symbol of purity and sensuality, fertility and abundance, humility and modesty. The strawberry's fruit is made the symbol of perfect goodness because of its delicious flavor and fragrance. Strawberries have been associated with goodness and purity (Courtney Alexander). Strawberries also symbolize love, happiness, and success. The shape of a strawberry is usually in the shape of a heart, giving it it's love symbol. Also, green means eternal, or eternity, so sometimes a strawberry can mean eternal love, happiness, or success.

Strawberry farms are immensely popular attractions at Cameron Highlands, Malaysia, as visitors are fascinated with the idea of dainty fruits of temperate origin growing on local soil. (http://www.cameronhighland.net)

So What?
The final outcome, print ad, will have three main concepts such as; humour, sexuality and mystery. It must be related to the culture of the region where it will be published as well.
The bottom line will be a print ad of having two of the mentioned fruits. One to show how the person looks and he might smells, prejudice of the durian, and one to show how he smells good, strawberry, no matter how bad shaped, durian, looks.
It can be a half half ad; half of a durian and half of a strawberry, something like:

Or a something like a reflection of strawberry from a mirror which is facing a durian. Something like:







By Amir

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