Poster Concept: Indirect Sexism

This post will be about some inspiration visual i found on the concept of indirect sexism.

Figure1

When it said not for Women, in my own opinion actually this ads attract women to have try on it. Besides this ad also conduct message that the soda have a strong taste and not suitable for those who are weak, which i think actually attract people to have a try.

Figure2

In this ad, we can see the similarity with the previous ad, which also shows the big Typo on it! Using a contrast colour to attract people to look at it.

Figure3

The ads showing a woman with the surprise expression because she can open it. And it teases woman who usually find it difficult to open a ketchup bottle. The concept of this Ads doesn't showing the vulgar body part. 

Picture Credit:

Figure1:Dr Pepper. Untitled Page [ONLINE]. Available at: http://redefiningidentity2013.files.wordpress.com/2013/01/sexist6.jpg. [last accessed: 10th June 2013]

Figure2:WKD. Untitled Page [ONLINE]. Available at: https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjwI17YTqATuczRw8p-dhTI6hRvydEQcImcsJQFS0PWx1oj30jIioZohV6FBvwXvQE02Y-IzzsDuaHM6XewyvLhjDUxZav735iwpFGRundjfAoHJ4I67kGG8ATfrab-sMblo2h59DbMxOc/s1600/wkd11.jpg. [last accessed: 10th June 2013]

Figure3:NS Admin. Untitled Page [ONLINE]. Available at: https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgGkFy2MOWRn25JE9T6Yh0sL-ovnSubwn8VXqoo1MZ9sRnNpfZJtHoKWxeo-GH97IlWrha8i4zYW8Az15wTeZWAdajes9VXrK4goMfaQNnuKvGtD2jHmJ-q7KLhpEWpdLiPdRTjrdeE2e69/(27)%5B2%5D.jpg?imgmax=800. [last accessed: 10th June 2013]

Posted by Albert