The respond to the question number four, "4. Justify why the current ads is not too good?"

The majority of the population in Malaysia are religious and traditional people, regarding to www.countryfacts.com,%58 of Malaysians are Muslim and the rest are Buddhist, Hindu and Christian and also there are few states such as Terengganu, Kelantan which are strictly Islamic( http://www.statoids.com).By this circumstance some taboos like; indecent behaviour, soft porn, nudity, criticizing and making contents which are offensive to an specific religion and Malaysian culture, have not been broken in public TV and even cable channels like Astro(http://www.academia.edu). For example almost all of the indecent behaviours, vilifications and nudities of movies are censored in both national TV and Astro(http://www.academia.edu).
In this Axe's TVC an semi pornographic scene is shown which is not suitable for this society as mentioned in the above.
The other issue about this TVC is that nurses' society are kind of insulted.

References:

• FILM CENSORSHIP IN MALAYSIA: SANCTIONS OF RELIGIOUS, CULTURAL AND MORAL VALUES | Chang Peng Kee - Academia.edu. 2013. FILM CENSORSHIP IN MALAYSIA: SANCTIONS OF RELIGIOUS, CULTURAL AND MORAL VALUES | Chang Peng Kee - Academia.edu. [ONLINE] Available at:http://www.academia.edu/239278/FILM_CENSORSHIP_IN_MALAYSIA_SANCTIONS_OF_RELIGIOUS_CULTURAL_AND_MORAL_VALUES. [Accessed 06 June 2013].
•  Cultural Clues, Do’s & Taboos: Communication Guidelines for MALAYSIA – Circles of Excellence. 2013. Cultural Clues, Do’s & Taboos: Communication Guidelines for MALAYSIA – Circles of Excellence. [ONLINE] Available at:http://www.circlesofexcellence.com/blog/2012/05/cultural-clues-do%E2%80%99s-taboos-communication-guidelines-for-malaysia. [Accessed 06 June 2013].
• Malaysia Population People Religion Language. 2013. Malaysia Population People Religion Language. [ONLINE] Available at:http://www.countryfacts.com/malaysia/people/. [Accessed 06 June 2013].
•  Malaysia States . 2013. Malaysia States . [ONLINE] Available at:http://www.statoids.com/umy.html. [Accessed 06 June 2013].

By Amir