We had an idea of having humor as the concept for the poster. The audiences like to be entertained.
People will pay more attention to a humorous commercial than a serious one. The key to funny
advertising is assuring the humor is appropriate to both product and the customer. What we need to know about print adverts is that it need to get message across with a single image and without the resource of interactivity that we find today on the internet. Humorous ads remain one of the few effective ways to engage and audience in a very saturated advertising market. This is an era where the audience is far more receptive and still willing to pay attention. Humor in advertising tends to improve brand recognition, but does not improve product recall, message credibility, or buying intentions. In other words, consumers may be familiar with and have good feelings towards the product, but their purchasing decisions will probably not be affected. One of the major keys to a successful humorous campaign is variety, once a commercial starts to wear out there's no saving it without some variation on the concept. Humorous campaigns are often expensive because they have to be constantly changed. Advertisers must remember that while making the customer laugh, they have to keep things interesting, because old jokes die along with their products.
People will pay more attention to a humorous commercial than a serious one. The key to funny
advertising is assuring the humor is appropriate to both product and the customer. What we need to know about print adverts is that it need to get message across with a single image and without the resource of interactivity that we find today on the internet. Humorous ads remain one of the few effective ways to engage and audience in a very saturated advertising market. This is an era where the audience is far more receptive and still willing to pay attention. Humor in advertising tends to improve brand recognition, but does not improve product recall, message credibility, or buying intentions. In other words, consumers may be familiar with and have good feelings towards the product, but their purchasing decisions will probably not be affected. One of the major keys to a successful humorous campaign is variety, once a commercial starts to wear out there's no saving it without some variation on the concept. Humorous campaigns are often expensive because they have to be constantly changed. Advertisers must remember that while making the customer laugh, they have to keep things interesting, because old jokes die along with their products.
Figure 1
Olympus, Optical Zoom.
Figure 2
Softlan
Figure 3
Listermint Mouthwash
Figure 4
Breath, Pedigree.
Figure 5 & 6
Utopolis, group of cinemas
Reference:- WebDesignerProduct, 2009. 40 Seriously Funny Ads. [ONLINE] Available at:- http://www.webdesignerdepot.com/2009/11/40-seriously-funny-print-ads/ [Accessed: 8th June 2013]
[Figure 1, Figure 2, Figure 3, Figure 4, Figure 5, Figure 6] WebDesignerProduct, 2009. 40 Seriously Funny Ads. [ONLINE] Available at:- http://www.webdesignerdepot.com/2009/11/40-seriously-funny-print-ads/ [Accessed: 8th June 2013]
Mark Levitt, 2013. Experience tm. Humor in Advertising. [ONLINE] Available at:- http://www.experience.com/alumnus/article?channel_id=advertising_marketing_pr&source_page=editors_picks&article_id=article_1128619972620 [Accessed: 8th June 2013]
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