Axe's target market are 15-25 young men. Axe use sexual attraction in every commercial that they did. The guy uses the deodorant and all ladies were running and went crazy for him. Axe was determined that the nerds and geeks would be their natural target, since they need the most help in getting women, and would be easily persuaded into buying a product that could aid the nerds and geeks. Secondary school kids would even totally douse themselves in Axe, getting the brand into trouble with some school districts. The Axe TV ads proclaim that it will help you to get girlss. And not just one at a time, their research showed that the ultimate male fantasy is to be irresistible to several sexy women. Axe has been a huge success because of how it targeted its marketing and took advantage of sexual fantasies. It still runs similarly themed ads. Link to these information :- http://www.businessinsider.com/axe-advertising-unilever-brandwashed-2011-10#ixzz2V6uXG3KB
Reference:-
Business Insider War Room,2011. How Axe Became The Top Selling Deodorant by targeting Nerdy Losers [ONLINE]. Available at:- http://www.businessinsider.com/axe-advertising-unilever-brandwashed-2011-10#ixzz2V6uXG3KB [Accessed at 05 June 2013]
Posted by:- Wazif
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