The image below contains 8 short-listed fonts having the text which is going to be used in the ads. The style of the fonts are selected more handwritten style.
The font which is highlighted, Hand of Sean, is the one I rather to be in the ad, because it is neither way girlish nor way hard to read. It's manly, easy to read and more stylish than the others. By stylish I mean looks more related to the content. Why we chose handwritten is because we are not trying to show deodorant is a classy and expensive product.
Some examples of handwriting fonts in deodorant ads:
Posted by Amir
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