Inspirations

Figure 1

The idea can be reversed by using a male as the main model and girls trailing on the ground to get to him as he sprays Axe on his body. To show this is in Malaysia, the dressing can be related to the typical Malaysian fashion and the environment can be in Kuala Lumpur.

Figure 2

The concept of how people would neglect their activities due to the smell is a creative way of showing how strong a product can be. An simple example that could take place in Malaysia would be as follows; A man's car broke down on the highway, as he tries to fix his car, he starts to sweat and uses Axe to keep the smell away causing women drivers to stop their cars on the highway thus creating a traffic jam.

Figure 3

From this poster, i get the idea of using the same person on both sides but on the left side he uses Axe while on the left he does not. It also can be represented as  a "before and after" poster. To apply this concept in Malaysia, a man who is unhappy with his job as a cashier (for example) on the right, while on the left is the same person but happy and more confident with himself. 

Figure 4

Using this same concept, the idea i have in mind is situated in a bus/subway in which there a line of men sitting down in a row. An attractive women gets attracted to one of the men due to Axe in his hands. I feel this idea can be applicable because many citizens use the public transport and have to face with other peoples body odor which can be somewhat disgusting. 

Figure 5

This photo gives me the idea to show and promote that even nerdy/geeky guys can attract beautiful girls. Especially in schools or at computer stores, nerdy men do not get noticed easily. But by using axe, girls will notice them. 

Figure 1

Zu Shoes, 2007, Trail of Destruction. [electronic print] Available at: http://theinspirationroom.com/daily/2007/zu-shoes-trail-of-destruction/ [Accessed: 3rd June 2013]

Figure 2

BBH, 2012, Axe: Unleash the Chaos. [electronic Print] Available at: http://blog.blendimages.com/2012/12/18/2012-top-print-ads-from-the-press-lions-contest-cannes/ [Accessed: 3rd June 2013]

Figure 3

Artist, 2011, The Change Up. [electronic print] Avaiable at:http://www.thelampnyc.org/2011/07/18/double-trouble-women-and-babies-in-the-change-up-ad/ [Accessed: 4th June 2013]

Figure 4

Artist, 2012. The Big Bang Theory. [electronic print] Available at:http://izismile.com/2012/08/24/behind_the_scenes_of_the_big_bang_theory_23_pics.html [Accesed: 3rd June 2013]

Figure 5

Nicolas Hoult, 2010, Tom Ford Eyewear 2010 Campaign. [electronic print] Available at: http://thefashionisto.com/tom-ford-eyewear-spring-2010-campaign-nicholas-hoult-by-tom-ford/ [Accessed: 4th June 2013]

Posted by Marwan